Promoting your music becomes a very large focus for many new artists and bands. Half the fun of making music is having others listen and enjoy the sounds. If no one knows your music is out there then there is no audience to listen to what you have.
There are several methods for promoting your music that can be combined to create the makeup of your publicity campaign. Performing live can be combined with your social media network as one example. First you will want to figure out who your audience is.
Deciding what genre your music fits into is the first step. There is a good reason for doing so and the further you can go into the sub categories the better. Why is this good? The more general of a genre you pick the more competition. Decide if you would rather compete with 1000 artists for 50000 fans or 10 artists for 5000. The odds of gaining fans would be much greater with the second option, of course that would be an ideal situation.
Promoting your music to the right audience will help improve the amount of people who listen to what you have and consequently become fans. This is why it is a good idea to decide what niche you fit into early on in your promotions. It also helps to remember that your audience and fans are the ones who will be buying albums and going to shows. Think of what they want to hear from you.
Branding is a very important aspect of promoting your music and is another thing you should figure out early on. Target your brand to those who will be following your music. Stickers, websites, album covers, logos… anything you can come up with to get your name out there. The more you have your brand floating around the better chance you will have of someone who has never heard of you becoming curious and checking it out. Every time someone notices your brand they will think about it.
With your brand you are saying “Here we are, come check us out!”. Try to make you brand as unique and interesting as possible to provoke interest. If you are able to make your brand stand out from everyone else then people will naturally be more likely to take a look at what you have to offer.
Logos don’t have to be complex. Take a look at most large company’s logos. Their logos are usually pretty simple yet catchy, and easily recognizable. While you are promoting your music you are also promoting your brand, especially if your logo is shown where people can see it while listening to your songs. The logo to the right is a good example of simple yet catchy logo design. It belongs to a band called The Filthy Violets.
Knowing your target audience and branding your music are just two of the ways you can begin to promote your songs or band. Setting some time aside to figure out your target audience, genre, and brand is a great starting point for the foundation you will lay in promoting your music.
In my next article I will cover the importance of social media and some ways to use it for promoting your music and brand.