Google the word “software” and a million search results will come out. Because many web users tend to click only the first links they see, websites on top of the list are usually the ones who get more traffic and earn more revenue.
Search Engine Optimization (SEO) emerges from the concept that websites can be “tweaked” to make them more search engine friendly and rank higher than other similar websites. The main goal of this web marketing strategy is to make your site land on the first pages of a search result whenever people from your target community look up a particular keyword.
The most basic form of SEO involves peppering a website’s contents with a handful of keywords to make it more noticeable to search engines. But there is more to the process, which can make first timers scratch their head over a mumbo jumbo of technical terms and procedures. A good knowledge of HTML and website design is often an advantage when venturing into this field.
Fortunately, there are now many SEO software tools available on the Internet to help amateurs and professionals easily navigate the intricacies of this new science. User-friendly and easy to understand, they hold the promise of being able to help a website find its way to the top pages of a search result. They are also appropriate for different kinds of searches, from local text-based searches to other richer contents such as images and videos.
There are three SEO software which can help you hit the gold mine of Internet marketing strategy. They are also the top three software which pops out when you Google “SEO software,” which can serve as a proof of their overall popularity and effectiveness.
Traffic Travis
This CNET reviewed and approved software provides a set of non-complicated tools to monitor the popularity of your website. In an instant, you can have a quick overview of important statistics such as your Alexa traffic rank; the number of pages that have already been indexed by the top search engines Google, Yahoo and Bing; and your five most visited pages.
The instructions are clean and concise, with a user-friendly interface. Plus, this Internet research tool comes for free, which is a good way to learn the basics of SEO before trying other more sophisticated and pricier software.
iBusiness Promoter
This Germany-based company offers a money-back guarantee for their $499.95 SEO software. IBP is confident in its ability to help websites increase their rank even up to the top ten slots in popular search engines such as Google, Yahoo, Alta Vista, and MSN search.
Supported by a good set of reviews and approved by search engines (a rare feat for an SEO software), IBP software provides a sophisticated and detailed set of tools to help boost the standing of your site. It compares your website to top-ranking sites, and gives an easy-to-follow set of instructions on how you can optimize your site to obtain a similar ranking. The latest version of IBP is also compatible with Google’s 2012 algorithm.
IBP impressive line of customers includes large companies such as eBay, Seimens, Lexmark, Canon, and Network Solutions.
Advanced Web Rankings
A fairly popular website rank checking tool, Advanced Web Rankings system offers a comprehensive set of SEO tools that will help you track and analyze your search engine standings in real time. AWR is fast and effective and can free you from a lot of tedious work through its automated features.
AWR comes with a price, depending on the product level you will choose (Standard, Professional, Enterprise, Server). To date, companies such as Sony, Apple, Microsoft, Nvidia, Amazon, and Disney are some of the major users of this software.
The era of SEO software has just evolved with SEO Fight Back Bonus and it is your turn to decide whether you want to be with the leaders or just stay behind.
Daniel is a 33 years old entrepreneur who started his business few years ago. His main business model is SEO system which he uses to get free targeted traffic from major search engines.